A lot of work goes behind a single product and its core design. But even if a designer does everything right, the chances of something going wrong are high when dealing with print. Can your design on the screen come out precisely the way you envisioned on paper? Is that even a possibility? The answer is a resounding yes! But you’ll have to make sure a few mistakes are avoided.
Common print mistakes to avoid
The process of designing is extremely complex; one little missed detail would lead to catastrophic problems like product recalls and misbranding. So, thoroughly checking the designs to avoid misprints is crucial. Here are a few common print mistakes you should avoid:
Low resolution
While looking at an image on the screen, determining if it is unclear is often difficult; it could be the case. Sometimes, an image might appear clear on the screen, but it might become blurry in the printing process. Always check the image’s resolution or dots per inch (DPI) in such situations. The higher the number, the sharper the print. Another factor to remember is that the standard resolution for print materials is 300dpi.
Usage of wrong color profile
Primarily, there are two color profiles: RGB, i.e., Red, Green, and Blue and CMYK, i.e., Cyan, Magenta, Yellow, Key (Black). On the one hand, screens usually employ the RGB profile, and on the other, printers render CMYK. If you have been viewing a design in RGB and printed the same, the colors will come out flat. Always remember that the designs that are meant to be printed should always be created in CMYK.
Using unclear fonts
One of the most common mistakes made while designing is choosing unreadable fonts. This mistake also includes using small font sizes to fit in the layout, bad spacing, lack of alignment, etc. Ignoring these aspects makes your font unclear and hinders the visual appeal of your design, making it look unattractive and unpleasant to look at. Consider the design layout from a consumer’s viewpoint and pay attention to the tiniest of details to ensure you avoid minor yet expensive print mistakes.
